This is where the ‘Green Splatter’ name comes from

I regularly get asked this question …

It’s time I put forth a proper answer:

“Where does the ‘Green Splatter’ name come from?”

The truth is by no means interesting, but still …

I’m happy to share.

I’m not a full-time blogger. Fresh out of college, I started a PR agency. That might sound sexy, but most of my days are spent sending emails and talking on the phone. I’m also writing like a madman: texts, emails, pitches, storyboards, project briefs, article drafts, press releases, etc.

Anyway, within the PR industry, as silly as it sounds, today’s “business card” is largely viewed as being the founding editor of your own publication – you see versions of this all over the place. 

For example, these days, many C-suite executives publish books to highlight their knowledge. It’s a play for clout. Business cards, publications, authorship – it doesn’t matter: You want people to know you know what you’re talking about, so they’ll pay you to do (expensive) stuff for them.

So, back in 2017, under the direction of a PR mentor of mine, I set out to found a publication of my own. To that end, I purchased the “Green Splatter” domain. I even paid a guy to mock-up some logos. The site was meant to speak to aspiring writers about how to make a part- or full-time living off their craft. I was doing it in PR, so I figured I’d help others do it, too.

Here’s a breakdown of the name: The “Green” part was a reference to income – cash. The “Splatter” part was a reference to being inundated with something – again, cash-money.

Think Nickelodeon and “Slime Time Live,” if you need a visual. In hindsight, the name was perhaps a bit too outside-the-box with the branding, but these are hardly things to obsess over, so I ran with it. Anyway, care to know how many articles I published using my original idea?

Zero.

Life got in the way.

I wasn’t passionate enough about it.

Essentially, I quit – and before even starting.

Fast forward to 2021, and the blogging bug was back. Only this time, I didn’t want to write about what I thought might interest people – I wanted to write about what I knew would interest me …

Disc golf.

The driving force behind my writing had changed, as potential PR clients wouldn’t give a rat’s rectum about disc golf, but I didn’t care. If I was going to avoid giving up before hitting the “publish” button a single time, I’d need a drastically new direction – onwards and upwards.

I hate to say it, but the “Green Splatter” name has literally ZERO to do with disc golf. I owned the domain. I already had a logo, as well. Too lazy to start over with the whole branding journey and anxious to actually start writing and publishing words, I ran with it. And low and behold …

Green Splatter was born.

Green trees, green discs – even putting greens. It’s all green and at least semi-related to disc golf. The truth of the matter, though? None of it has anything to do with the Green Splatter name.

Lame, I know.

But it’s all I’ve got.

I’m at peace with it.

Have anything to add? Take to X to let us know – we’ll actually (for real) get back to you.

Editor’s Suggestions:

• Suck at disc golf? Be the guy with a great attitude
• Gripe No. 71: Wet socks as a result of a disc-retrieval
• Pop a chill-pill: Other people can touch your golf discs

Real quick, if you happen to buy something through a link in this article, there’s a chance we’ll get a small share of the sale. It’s how we keep the lights on. To learn more, click here.